What is the Quickeast Ad Platform?

The easiest way for advertisers to effectively convert their target audiences on the Chinese internet. Quickeast ad platform is built for brands trying to reach Chinese consumers. You can:

  • Open ad accounts
  • Target your audience
  • Set KPIs against expected results
  • Build & launch ad campaigns
  • Build & launch landing pages
  • Get leads delivered to your inbox
  • Get clear performance reports
Explore supported platforms

Douyin

Douyin is China’s most popular short-form video app. Douyin reached 150 million daily active users in June 2018, and was the world's most downloaded app in the first quarter of 2018, with an estimated 45.8 million downloads.

Quickeast Network

No registration or activation processes required. Immediately start advertising to target users through email, text and Douyin video. (*Available for select industries.)

WeChat

WeChat is China’s #1 most popular app and social network with over 1 billion MAUs where users spend ⅓ of their mobile time browsing.

Toutiao

Toutiao is China’s top daily news app integrated with a suite of fast-growing mobile apps owned by its parent company. As of August 2017 Toutiao had 600M users and 120M DAUs allowing advertisers to insert themselves into the daily reading habits of Chinese netizens utilizing interest-based categories.

Baidu

Baidu is one of the largest internet companies in the world, and the leading search engine in China, positioned and often referred to as the ‘Google of China’. It holds over 70% of the total Chinese search market share and has 660 million monthly users.

Weibo

Sina Weibo functions as the primary one-to-many distribution platform for online content in China and is the platform where many KOLs grow their fanbase (even for other social networks). As of March 2018, Weibo had 411M MAUs and 184M DAUs. Weibo’s ad algorithm further amplifies organic content reach and engagement through the social graph of target users.

Tencent Network

Advertising through Tencent Ads Platform (WeChat's parent company) allows us to distribute ad posts across a long list of Tencent channels, including QQ News, Tencent Display Network (where we can specifically target inside  apps), QZone (632 million MAUs in 2017 Q1 ) - QQ messenger’s equivalent of a feed.

Youdao

Youdao ads platform is an ad platform under Netease, one of China’s top internet technology companies, it covers 1,000+ top apps, 1 billion users amount and 500 million DAUs (Daily active users) with over 10 billion daily exposures. Among these apps is Youdao Dictionary, the top mobile dictionary app in China, as well as other English study and education oriented apps.

Why this exists?

Simple, there was no easy, effective way to advertise in China.
So we built it.
So you can:

  • Reach a target audience across the Chinese internet’s top social and search platforms.
  • Appear in social feeds and search results.
  • Retarget the right consumers.
  • Drive traffic to your landing pages.
  • Get conversions.
  • Drive online purchases.
  • Grow revenue.

How it works

01

Activate

Advertisers must register to use Chinese ad platforms, on some platforms there is no process for foreign organizations. We have built a systemized process with our partners to get you activated.

Or just advertise with the Quickeast Network and avoid any wait time.

05

Campaign Live

We make the payments, push your campaigns live, conduct  optimization and split test against your mutually agreed primary KPI.

02

Define

Set the specs for your media campaign including audience targeting, landing pages, media content, run time andspend.

Or keep it simple and leave it to us.

06

Lead Inflow

As leads come through, they are added to your lead inbox, a database where leads are categorized according to source channel.

03

Build

We build your ad posts and landing pages. We can transcreate sample English ad posts, you can complete a form for us to reference when creating your ad or keep it simple and we can just handle everything.

07

Analyze

We provide standard end-of-campaign reporting that includes Budget spend details, impressions, CPM, Clicks, CPC, Clickthrough Rate, Button Clicks, Total Leads and Cost per conversion.

04

Approve

Before any content or landing pages go live to your audience, you approve the content.


08

Remix

Choose to run your same campaign again, run it on a new platform or opt to define a new campaign.

Front-to-end Delivery

We bring you from zero to results ASAP. Here’s a glance behind the scenes on what your campaign looks like, starting with setting the main campaign objective:

  • Acquire targeted clickthroughs for your brand from Chinese audiences at the lowest price per click.

Defining the target audience

Set your target audience based on filters like keywords (your brand name and variations of it, names of competitor brands, specific products being promoted, etc.), geography, educational background, age, and interest targeting (habits and activities related to your product).

Choose the right platform

Control the selection process as much as you desire, or let us handle everything. Many users want to advertise on WeChat, utilizing Tencent Ads we can launch the ad post here and on QQ News, Tencent Display Network (where we can specifically target inside related consumer apps), QZone - QQ messenger’s equivalent of a feed (similar WeChat Moments).

Get a high converting landing page

Tencent ads are required by platform policy, just like Toutiao and many other Chinese platforms, to click through to a Tencent hosted landing page. We build this page, which can mirror most features and design aspects of your other landing pages, include contact forms with custom fields, and external links.

Retarget users

We build a landing page with enquiry form including phone number and QQ number, then develop retargeting cohorts based on these numbers and re-market to them during later phases of the campaign.

Optimize for results

We attract users with the strongly worded CTAs, acquire targeted clickthroughs for your brand, iteratively improving the tactic against the primary KPI and drive traffic through to your landing page enquiry form for data capture.

Plans & Pricing

Start getting results today. Launch a targeted ad campaign or get a custom proposal.

Discovery Audit

$99

Find out what China thinks of your brand in this 15 page report about your brand presence in China. Your discovery audit includes:

Chinese brand name research, what people are calling you, if there is any confusion and what name we recommend

Social index research, including WeChat

Social network investigation including checks to see if there are dormant, imposter accounts

Audience conversations happening on influential platforms

Top Baidu SERP analysis

Agency Proposal

Based on your custom quote

Complete a brief and we build a tailor-made proposal on how to reach your goals. Full-suite of services available includes:

Contact Center - Manage customer interactions across all of China

Organic Social - Create compelling long form, short form and video content

Organic SEO - Get referenced by search engines in keyword related searches

PR - Strategically develop PR content and access our curated network of +800 news outlets

Research & Insights - Learn how your target audience sees you on the Chinese internet

Paid Search - Run targeted Baidu Search campaigns that get clicks

Paid Social - Run targeted social campaigns against your KPIs

WeChat App - Get a Mini-App built and scale across WeChat's +1 billion MAUs

Website Dev - Get a a high-performing website accessible inside of China's Great Firewall

Quickeast